The term ‘an alpha company’ is used as an analogue of ‘an alpha male’ - the dominant male in a group.

I work for a beta company.

The line about this company won’t benefit much my resume. I won’t see it in the 500 Forbes list. It’s not rewarded annually with all this pompousness and numerous interviews with top executives (PR-managers are on their mission). It doesn’t set the trends, rather it catches up with them. Yet it has its share on the market. It gives jobs to a number of people. It makes profits. …

Elena Nabatchikova

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